Templates

Free templates

The templates we actually use.

Not stripped-down teasers of the real thing. These are the working files we run client engagements on, published as they are. No email wall, no signup, no watered-down version.

Available now

Take them. Rebrand them.

Every template comes with the full method written out on its own page, not locked inside the download. If you want to run it yourself, everything you need is there. The people who will happily do that were never going to hire us anyway.

Start here SEO GEO

SEO + GEO Audit

Fifty checks, already written, half of them GEO. A score weighted by severity rather than a pass count, and a fix list ranked by severity times effort, so the audit ends in an order of work instead of eighty boxes.
Live Content Audit

Content Pruning

Every content audit deletes the page with no clicks. But engines quote pages, not rankings, and a post nobody visits can be the source ChatGPT reaches for. This one checks AI citation before it cuts anything.
Live Content GEO

SEO + GEO Content Plan

The plan we build in month one. Columns A to J are an ordinary calendar. Columns K to R are the layer almost nobody has: the prompt behind the keyword, who gets cited for it today, before you write, and whether the piece has anything an engine would quote.
Live GEO Reporting

GEO / AI Visibility Tracker

You know your Google rankings. You have no idea whether ChatGPT names you. Tracks which prompts surface your business across four engines, whether you were recommended or just listed, and which sources the engines actually cited.
Live Digital PR Links

Digital PR & Link Building Tracker

Every link sheet has DR in it. Almost none record whether the publication is one AI engines actually quote. Prospects, angles, outreach and outcomes, scored on relevance and citation weight rather than a number that flatters the report.
Live Events

Event Marketing Calendar

For festivals, conferences and launches. Anchored to T-minus rather than months, because everything counts backwards from a date that will not move, and every asset carries an expiry so nothing outlives the event it was selling.

Five of them are one system

Audit Prune Plan Measure Prescribe

The audit tells you where you stand, scored and ranked, and hands you a prompt set. Then pruning, because fixing what you have beats adding to it, and because six pages fighting over one query is the most common problem on any site older than two years. The content plan turns what is left into a schedule and records who gets cited for each prompt before you write a word. The GEO tracker measures whether that changed, every month, across every engine. And when the tracker shows your citations coming from other people’s sites rather than your own, that is not a content problem, and the digital PR tracker is what you run next.

Use any of them on their own. They are better as a set, and the handoffs are already written into each one.

The event marketing calendar sits outside that loop on purpose. It is for anyone running a festival, a conference or a launch, where the whole campaign is measured backwards from a fixed date and half the job is taking things down.

Or skip the spreadsheets

The template is the easy part.

A file does not do the work. The work is running it every month, reading it honestly, and acting on what it says. If you would rather that happened without you thinking about it, that is the whole job.