User-Generated Content · Toronto
Content that looks real, because it is.
Polished ads get scrolled past. Real content from real people gets watched, trusted, and bought. We source and manage user-generated content that fits your brand and fuels your social, ads, and website.
5.0on Google Reviews
UGC LibraryLive
Top UGC3.2x ad CTR
Why UGC
People trust people, not polished ads.
User-generated content is content made by real people, customers, creators, and fans, that features your brand. It looks authentic because it is, and that authenticity is exactly why it outperforms glossy ads on social and in paid campaigns.
It is also efficient: a steady stream of real, on-brand content for your feed, stories, ads, and website, without a full production team every time.
Why UGC works
Feels authentic, not salesy
Converts better in paid ads
Cheaper than studio production
Endless content for every channel
What’s included
Real content, ready to run.
Creator Sourcing
Finding UGC creators who match your brand and can make content that feels native.
Content Briefs
Clear briefs so creators know exactly what to make and why.
Production Management
Managing creators, revisions, and delivery so you get usable content on time.
Rights & Licensing
Sorting usage rights so you can run the content on ads and owned channels safely.
Ad-Ready Editing
Editing and formatting UGC for feeds, stories, reels, and paid campaigns.
Performance Tracking
Seeing which UGC performs, so you make more of what actually works.
How it works
A clear path from brief to scroll-stopping.
1
Define the content
We set the formats, messages, and platforms your UGC needs to serve.
2
Source creators
We find and vet creators who fit your brand and audience.
3
Brief & produce
We brief, manage revisions, and collect content that’s ready to use.
4
Edit & deploy
We edit for each platform and hand off content ready for organic and paid.
5
Track & reorder
We track performance and commission more of the content that converts.
Why Digital 6ix
Authentic content, handled for you.
Authentic, on-brand
Content that feels real to your audience but still fits your brand.
Rights handled
We sort licensing so you can run UGC on ads without legal surprises.
Built to perform
UGC made and edited for conversion, not just for likes.
Toronto team, no black box
A local team, clear monthly reporting, and month-to-month flexibility.
Questions
User-generated content, answered.
What is user-generated content?
UGC is content made by real people, such as customers or creators, that features your brand. It looks authentic and tends to build more trust than polished ads.
Is UGC just customer reviews and reposts?
Reviews and reposts are part of it, but managed UGC also includes commissioning creators to make authentic, on-brand content you can use across social and paid.
Do I own the content and can I use it in ads?
Yes, when rights are set up properly. We handle usage rights and licensing so you can safely run UGC on ads and your own channels.
How is this different from influencer marketing?
Influencer marketing pays for a creator’s audience and reach. UGC pays for the content itself, which you then use on your own channels and ads. Many brands use both.
How much content do I get?
It depends on your plan and goals. We scope a steady, predictable flow of content rather than a one-off batch.
What platforms is UGC good for?
Instagram, TikTok, and Facebook especially, plus paid ads and your website, anywhere authentic content outperforms polished creative.
User-Generated Content
Ready for content that converts?
Book a free call. We’ll look at your channels and show you how authentic, ready-to-run UGC could lift your social and ads.
Book a Free Call5.0on Google Reviews
