Privacy Policy

1. About this policy

Digital 6ix (“Digital 6ix”, “we”, “us”, “our”) operates the website at digital6ix.ca (the “Site”). We are a digital marketing agency based in Toronto, Ontario, Canada.

This policy explains what personal information we collect through the Site, why we collect it, how we use and share it, and the choices available to you. It is written to meet our obligations under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

2. Information we collect

2.1 Information you give us

• Contact and lead forms: name, email address, phone number, company name, website URL, service interest or budget, and anything else you choose to type into a message field.
• Newsletter signup: email address, and optionally your name.
• Booking a call: name, email address, phone number, time zone, and any notes you add when scheduling a meeting through Calendly.
• Direct correspondence: anything you send us by email, phone, or social media.

2.2 Information collected automatically

When you visit the Site, we and our analytics and advertising providers may automatically collect:

• IP address and the approximate location derived from it
• Browser type, operating system, and device type
• Referring URL and exit pages
• Pages viewed, time on page, scroll depth, clicks, and form interactions
• Date and time of visit
• Cookie and device identifiers

2.3 Information we do not collect

We do not collect payment card information through the Site. We do not intentionally collect sensitive personal information such as health information, government identifiers, or financial account details. Please do not include sensitive information in free-text form fields.

3. Why we collect it

We use personal information for the following purposes:

• To respond to your inquiry and provide a quote or proposal
• To schedule and hold consultation calls
• To send you marketing emails, newsletters, and offers where you have consented
• To operate, secure, and improve the Site
• To measure the performance of our marketing, including which channels and campaigns produce inquiries
• To deliver and measure advertising on third-party platforms
• To meet legal, regulatory, and record-keeping obligations

We do not sell your personal information.

4. Consent

We collect, use, and disclose personal information with your knowledge and consent, except where PIPEDA permits or requires otherwise.

• Express consent: you give this when you check a subscription box, submit a form, or book a call.
• Implied consent: in limited cases, such as when you send us a business inquiry and it is reasonable that we will reply using the contact details you provided.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may mean we can no longer provide certain services to you. To withdraw consent, contact us using the details in Section 14.

5. Marketing email and CASL

We send commercial electronic messages only where we have your express or implied consent under CASL.

• Newsletter subscriptions use double opt-in. You will receive a confirmation email and must click the link in it before you are added to our list.
• Every commercial email we send identifies Digital 6ix, includes our mailing address, and includes a working unsubscribe link.
• Unsubscribe requests are actioned within 10 business days, and normally immediately.
• We keep records of consent, including date, time, and source, as required by CASL.

Unsubscribing from marketing email does not stop transactional or service messages related to an active engagement or an inquiry you initiated.

6. Cookies and tracking technologies

The Site uses cookies, pixels, tags, and similar technologies. These fall into the following categories:

• Strictly necessary: required for the Site to function, including security, form submission, and caching.
• Performance and analytics: Google Analytics 4, deployed through Google Tag Manager, which tells us how visitors find and use the Site.
• Advertising and measurement: the Meta Pixel and the LinkedIn Insight Tag, which let us measure ad performance and show relevant ads to people who have visited the Site.

You can control cookies through your browser settings, and through the cookie banner on the Site where available. Blocking cookies may affect how the Site functions.

Additional opt-out options:

• Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
• Meta ad preferences: facebook.com/adpreferences
• LinkedIn ad preferences: linkedin.com/psettings/advertising
• Digital Advertising Alliance of Canada: youradchoices.ca/choices

We honour the Global Privacy Control signal where our providers support it. We do not currently respond to browser “Do Not Track” signals, as there is no common standard for them.

7. Service providers and disclosure

We share personal information with third parties that process it on our behalf, only as needed for the purposes set out in Section 3. These currently include:

We may also disclose personal information:

• To professional advisors such as lawyers and accountants, under confidentiality
• To a purchaser or successor in the event of a merger, acquisition, or sale of assets
• Where required by law, court order, or a lawful request from a government or regulatory authority
• To protect our rights, property, or safety, or that of our users or the public

8. Storage outside Canada

Our providers store and process personal information in Canada, the United States, and the European Union, depending on the provider and the data centre region in use. While your information is in another jurisdiction, it is subject to the laws of that jurisdiction and may be accessible to that country’s courts, law enforcement, and national security authorities under a lawful order.

We use providers that offer contractual protections comparable to those required under Canadian law. If you would like more information about our policies and practices regarding service providers outside Canada, contact us using the details in Section 14.

9. Retention

We keep personal information only as long as needed for the purposes it was collected for, or as required by law.

• Inquiries that do not become engagements: 24 months from last contact
• Newsletter subscribers: until you unsubscribe, plus a suppression record kept indefinitely so that we do not email you again
• CASL consent records: at least 3 years after consent is withdrawn
• Client records: for the duration of the engagement plus 7 years, to meet tax and legal obligations
• Analytics data: up to 14 months, per our Google Analytics retention setting

When information is no longer needed, we delete it or render it anonymous.

10. Security

We use reasonable safeguards appropriate to the sensitivity of the information, including HTTPS/TLS encryption in transit, access controls and least-privilege permissions, multi-factor authentication on administrative accounts, hardened hosting, and reCAPTCHA and double opt-in on our forms to limit abuse.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, and you provide information to us at your own risk.

11. Your rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you, and be told how it has been used and to whom it has been disclosed
• Correct information that is inaccurate or incomplete
• Withdraw consent, subject to legal or contractual restrictions
• Complain about our handling of your personal information

To exercise any of these rights, contact us using the details in Section 14. We will respond within 30 days, as required by PIPEDA. We may ask you to verify your identity before we act on a request. In limited cases we may refuse access, for example where doing so would reveal information about another person, and we will explain why in writing.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada:

12. Children

The Site is intended for businesses and adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us and we will delete it.

13. Third-party links

The Site links to third-party websites, including client work, social profiles, and partner sites. We are not responsible for the privacy practices or content of those sites. Review their privacy policies before providing them with personal information.

14. Contact and Privacy Officer

Questions, access requests, and complaints can be directed to our Privacy Officer:

Email: sayhello@digital6ix.ca
Phone: +1 905 516 8454

15. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top reflects the most recent version. If we make a material change to how we use personal information, we will provide notice through the Site or by email where appropriate, and where required we will seek your consent again. Continued use of the Site after an update means you accept the revised policy.