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Our story · Digital 6ix Toronto

Built in Toronto. Made to be the answer.

We started with a belief that local businesses deserve marketing that actually works. Then how people find businesses changed underneath everyone, and we changed with it: today we do the work that gets Toronto businesses named by ChatGPT, Perplexity and Google’s AI, not just ranked beneath them.

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Trusted by Toronto businesses · 5.0 on Google reviews

This is our story

It all started with a coffee.

A coffee cup with the name Simar written on it

Digital 6ix wasn’t born in a boardroom but in a Starbucks, where our founder Simar was sitting with a friend, sipping what can only be described as a dessert disguised as a coffee.

His friend was frustrated. Great business. Great product. Zero online visibility.

And somewhere between the latte foam and the mini life crisis happening across the table, he had a realization: Toronto businesses shouldn’t need a miracle, or ten different marketing tools, just to be found online.

Right there, with a napkin, a pen, and absolutely no dramatic music playing in the background, the idea for Digital 6ix was sketched out: an agency that made digital growth simple, strategic, and actually enjoyable. No jargon. No confusion. Just clear strategy, strong storytelling, and results fuelled by data and coffee.

Since then, the problem got bigger than either of them knew. Being found stopped meaning a spot on a results page. Now, when someone asks ChatGPT or Google who to hire, the answer names one or two businesses and the search ends there. That friend’s problem, zero visibility, is quietly happening to good businesses all over this city, and most of them don’t know it yet.

So that’s the work now. Helping Toronto businesses grow their presence, connect with their audience, and compete like the big brands, without needing a big-brand budget, in the places people actually look.

Every great business has a story. Digital 6ix just makes sure people see it. And in 2026, the place they see it is the answer an AI gives.

Who we are

The mission is a claim. The vision is a city.

Most mission statements could belong to anyone. Ours contains a commitment you can check, because that is the whole point of us.

Our mission
Make Toronto businesses the answer AI gives.
When someone asks ChatGPT, Perplexity or Google who to hire, we do the work that gets our clients named. And we measure it honestly, month by month, in numbers that were true before we started.
Our vision
A city where no good business is invisible to the machines its customers ask.
Toronto is full of businesses that deserve to be found, and how people find things changed. The old version of this vision promised local stories a platform to shine; the platform moved, it’s the answer now. The job is the same: one business, one honest measurement, one breakthrough at a time, starting with the free check we give anyone who asks.
The founder

Meet Simar: the story behind the stories.

Simar Singh, founder of Digital 6ix, Toronto AI search and marketing agency

Digital 6ix was born from a personal journey, one built on hard work, passion, and a deep desire to help local businesses grow. As the Founder, Simar understands firsthand what it takes to start small, dream big, and build something meaningful from the ground up.

Having watched countless Toronto businesses struggle to gain visibility despite offering incredible value, he felt compelled to create an agency that champions authenticity and community. His mission has always been simple: help real people share their stories and succeed in the digital world.

Simar leads with heart, purpose, and empathy, making Digital 6ix more than a marketing agency. It’s a partner dedicated to helping businesses find their voice, connect with their audience, and grow with confidence.

Know more about Simar on LinkedIn

Why Digital 6ix

Three things we can prove on the spot.

The search shift is real, and we can show you

Ask any AI assistant who to hire for what you sell, right now, on your phone. See who it names. That answer is already deciding where customers go. We’ve documented businesses ranked top-5 on Google receiving almost no clicks, because the AI answer above them ends the search. We didn’t invent the behaviour; we measure it and move it.

Our entire method is published, free

The audit we’d run on you, the content decision framework, the tracking files: all of it is on this website at /templates/, no email wall. You could run our process yourself. What you’d hire is the labour and the judgment, and you can inspect both before you spend a dollar.

Toronto is the whole map

We’re based here, we work here, and the vision on this page is deliberately bounded by this city. We know which neighbourhoods search differently, which local publications feed the AI answers, and what the map pack still does that AI hasn’t eaten. A national campaign can’t see any of that.
How we work

Four phases. Each one ends in your inbox.

We don’t throw tactics at your business. Every phase produces a document you receive, and if a phase hasn’t produced its document, it isn’t finished. The full version lives at how it works; this is the shape.

1

Discovery: what’s true today

Before anything else, we check what the AI engines say about you and audit your site across 50 points. Your numbers get written down as they are, so everything after is provable.
You receive: the Findings
2

Decisions: what we do, and deliberately don’t

We fix-or-fold your existing content before adding to it, plan forward with a named question behind every piece, and write down what we’re not doing, so the scope has edges.
You receive: the Plan
3

Execution

Technical fixes first, consolidation second, content and outreach against the plan after. Everything that ships gets listed, with links, monthly.
You receive: the shipped-list
4

Proof

Same numbers as week one, every month, never swapped. One experiment at a time. And every quarter we ask out loud whether this is working; we’d rather earn the renewal than assume it.
You receive: one page, baseline vs now
Questions

Frequently asked questions

What inspired the creation of Digital 6ix?
A coffee with a friend who had a great business and zero online visibility. Digital 6ix was created to help Toronto businesses grow through honest strategy and real measurement, and as search changed, the mission sharpened: make Toronto businesses the answer AI gives, not just a result on a page.
What makes Digital 6ix different from other Toronto agencies?
Two things you can verify before spending anything. First, we lead with AI search visibility (GEO): getting you named by ChatGPT, Perplexity and Google’s AI, which most agencies don’t measure at all. Second, our entire method is published free on this website, so you can inspect exactly what you’d be paying for.
What services does Digital 6ix offer?
AI search optimization (GEO) is the standout, and it sits on top of a full practice: SEO, social media, digital PR, and web design. The hierarchy is deliberate: everything else we do feeds the same goal of being findable where people actually look.
Does Digital 6ix work with small businesses?
Small and medium Toronto businesses are the whole point. The vision on this page is a city where no good business is invisible to the machines its customers ask, and that includes, especially, the ones without big-brand budgets.
Who is the founder of Digital 6ix?
Simar Singh, who started the agency in Toronto after watching good local businesses stay invisible online. When you work with Digital 6ix, you talk to him directly; the person doing the work answers the email.
How does Digital 6ix measure results?
Counted, not modelled. We record your numbers before we start: what the engines say about you, your real clicks from Search Console, your leads. Then you get one page a month with the same numbers, never swapped, so the trend is undeniable in either direction.
How do I get started with Digital 6ix?
The free AI visibility check. Send us your website and within 24 hours we’ll tell you what ChatGPT, Perplexity, Gemini and Google’s AI say when your buyers ask, checked by hand, no strings. If the findings don’t justify hiring anyone, we’ll say that too.
Start with the truth

Find out what AI says about you.

Free, checked by hand, in your inbox within 24 hours. It’s the first thing we’d do anyway, and you keep it either way.

Get your free check Browse the free templates