Referral program
Refer a business. Earn 10% for a year. No cap.
Ten per cent of everything your referral pays us in their first twelve months. Paid monthly, as they pay. One rule, no ceiling, and the whole thing is on this page before you introduce anyone.
Trusted by Toronto businesses
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What a year of your referral is worth to you
One-off project
$5,000 website
↓ 10%
$500
Paid once, after their invoice clears.
Monthly retainer
$3,000 a month
↓ 10% × 12
$3,600
$300 a month for twelve months, as they pay.
Whatever it grows into
$50,000 in year one
↓ 10%
$5,000
There is no cap. That is not a typo.
The middle column is the one we want you to notice. A retainer client is worth more to you than a project, because it is worth more to us, and a referral fee that ignored that would be telling you to send us the wrong people.
Why this page has numbers on it
A vague reward is not a program. It is a favour.
Introducing someone costs you something real. You are lending us your credibility with a person who trusts you, and if we are bad at our job, that lands on you, not us. Being asked to do that for an unspecified prize is a strange deal, and most referral pages make it anyway.
So the terms are on the page
Ten per cent of everything your referral pays us for twelve months, starting from their first invoice. No cap, no tiers, no qualifying threshold. You can work out what it is worth before you send an email rather than after.
There is no cap because a cap tells you to send us the wrong people
Most referral fees stop at a few hundred dollars. Which means introducing us to a small one-off project pays the same as introducing us to a client who stays three years. That is an incentive to send us the least valuable referral you have. Ours pays more when it is worth more, which is the only version that makes sense for either of us.
We never pay you before we have been paid
Your fee comes out of money already in the door, every month, as their invoices clear. That is why we can afford to leave it uncapped, and it is why there is no scenario where we owe you something we are arguing about.
You are not signing up to anything
No portal, no dashboard, no tracking link, no account. Send an email and copy us in. That is the entire mechanism, and it is deliberate: a referral program with onboarding is a referral program nobody uses.
How it works
Three steps, one of them is ours.
There are no forms. There is no complicated process. If there were, you would not do it, and we would not blame you.
1
Send the intro email and copy us in
Email your contact, put sayhello@digital6ix.ca in the cc, and say why you thought of us. That is the whole ask. There is a draft further down this page if you want to skip writing it.
A line about what we actually did for you is worth more than anything we could say about ourselves. It is optional. It is also the reason the introduction works.
2
We take it from there
We reply, we scope it, we quote it. You are out of it from this point and you will not be chased for updates or asked to nudge anyone. If it is not a fit, we will say so quickly rather than dragging your contact through a pitch.
3
They pay, then you get paid. Every month, for a year.
Each time your referral pays an invoice in their first twelve months, ten per cent of it comes to you. On a one-off project that is a single payment. On a retainer it arrives every month, without you doing anything else.
E-transfer at 10%, or 15% if you take it as credit against your own work with us. Your call, and you can switch.
The terms
All of them, in one place.
The fee
10% of everything your referral pays us in their first 12 months. No cap, no tiers, no minimum.
Or take credit instead
15% if you take it as credit against your own work with us rather than cash. Same twelve months, better rate.
When the clock starts
Their first paid invoice. It runs twelve months from there, whatever they buy in that window.
When you get paid
Monthly, as they pay. Never before. If they are on a retainer, your fee arrives on the same rhythm their invoices do.
After twelve months
The fee stops. They stay our client, you stop earning on them. We would rather say that plainly than let you discover it in month thirteen.
How many referrals
As many as you like. Each one runs its own twelve months from its own start date.
Who qualifies
New customers who pay their invoices. Someone already in conversation with us is not a referral.
Backdating
No. Referrals made before this program launched do not qualify, however good they were.
Pays a feeCounts
- A new business you introduced who becomes a paying client
- Every invoice they pay in their first twelve months
- Retainers, projects, add-ons, anything they buy in that window
- As many separate businesses as you want to introduce
Pays nothingDoes not count
- Anyone already in conversation with us before your intro
- An invoice that goes unpaid, or work cancelled before completion
- Anything they buy after month twelve
- Referrals made before the program launched
The hard part
Writing the email. So here it is written.
The reason most referrals never happen is not the reward. It is that composing an introduction is a small annoying task that gets postponed forever. Take this one, change the bits in brackets, send it.
Draft
To
your contact
Cc
sayhello@digital6ix.ca
Subject
Intro: you two should talk
Hi [name],
Meet the team at Digital 6ix. They handle SEO, AI search and content for Toronto businesses, and I thought you two should talk.
Digital 6ix, [name] is looking at [what they need].
I’ll let you take it from here.
[your name]
Opens a draft with us already in the cc. You add the recipient.
Questions
FAQ
How much can I earn?
Ten per cent of everything your referral pays us in their first twelve months, with no cap. A $5,000 one-off project pays you $500. A $3,000 a month retainer pays you $3,600 over the year, arriving as $300 a month. If they spend $50,000 with us in year one, you get $5,000.
Is there really no cap?
No cap. A capped fee pays the same for a small one-off project as it does for a client who stays for years, which quietly tells you to send us the least valuable referral you have. We would rather pay more when it is worth more. Your fee always comes out of money they have already paid us, so there is no version of this we cannot afford.
What is the 15% credit option?
Take your fee as credit against your own work with us instead of cash and it is worth 15% rather than 10%. Same twelve month window. It costs us margin rather than money, which is why we can pay more for it. You can switch between the two whenever you like.
How do I make a referral?
Send an email introducing us to your contact and copy sayhello@digital6ix.ca so we get the message. There is no form. A short line about your own experience working with us is optional and it is the part that actually does the work.
How many people can I refer?
As many as you like. Each referral runs its own twelve months from its own first invoice, so they do not compete with each other.
What happens after twelve months?
The fee stops. They carry on as our client and you stop earning on them. Twelve months of everything they spend is a real number and we would rather be honest about where it ends than imply it runs forever.
What counts as a successful referral?
A new customer you introduced who pays their invoices. We can only pay a fee on money that actually arrives. If the client does not pay, or cancels before completion, no fee is paid on that invoice.
I referred someone last year. Can I get paid for that?
No. This is a new program and only new referrals qualify. We would rather tell you that plainly than leave it ambiguous on the page and disappoint you later.
Do I need to sign up or track anything?
No. No portal, no account, no tracking link. The cc on your email is the record. That is the whole system.
One email
Know someone who should be talking to us?
Copy us in and we will take it from there. Ten per cent of everything they pay us for a year, and you never hear about it again unless you want to. If you would rather see what they would be getting first, the case studies are the honest version.
