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Branding

Branding & Identity · Toronto

A brand people remember, not just a logo.

Your brand is how people feel about you before they ever talk to you. We build complete brand identities, logo, colors, type, and voice, plus the system that holds it together, so you look established and worth trusting everywhere you show up.

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Brand SystemIdentity
Logo
Palette
Typography
Aa
More than a logo

A logo is a mark. A brand is a memory.

Branding is the full system that makes you recognizable and trusted: your logo, colors, typography, imagery, and voice, working together across every touchpoint. It is what makes a business look like a real brand instead of a side project.

Done right, it earns trust before a word is spoken, keeps you consistent as you grow, and makes every marketing dollar work harder because people recognize you.

A complete brand includes
Logo and visual marks
Color palette
Typography system
Brand voice and messaging
Guidelines to keep it consistent
What’s included

Everything that makes you a brand.

Logo & Visual Identity
A primary logo, variations, and marks built to work everywhere, from a favicon to a billboard.
Color & Typography
A palette and type system that set the tone and keep you consistent across every channel.
Brand Voice & Messaging
How your brand sounds and what it says, so your words are as recognizable as your look.
Brand Guidelines
A clear guide so anyone, your team or ours, can use your brand correctly.
Brand Collateral
Business cards, social templates, decks, and the assets you use every day, on-brand.
Rebrands & Refreshes
Modernizing an existing brand without losing the equity you’ve built.
How it works

A clear path from generic to unmistakable.

1
Discover
We learn your business, audience, and what you want your brand to stand for.
2
Define strategy
We set your positioning, personality, and the direction the visuals will follow.
3
Design identity
We create your logo, colors, type, and visual system.
4
Build the system
We package everything into guidelines and the collateral you need.
5
Launch & support
We help you roll it out consistently across every touchpoint.
Why Digital 6ix

Brands built to be marketed.

Strategy before design
We design from positioning, not just taste, so your brand actually means something.
Built to scale
A flexible system that still looks right as you grow and add channels.
Brand plus marketing
We build brands made to be marketed, by the same team that runs your growth.
Toronto team, no black box
A local team, clear communication, and a process you can actually see.
Questions

Branding, answered.

What is included in branding?
Branding covers your logo and visual identity, color and typography, brand voice, guidelines, and the core collateral you use, all built as one consistent system.
Isn’t branding just a logo?
A logo is one piece. A brand is the full system, visuals, voice, and guidelines, that makes you recognizable and trusted everywhere you appear.
Can you refresh our existing brand instead of starting over?
Yes. We do full rebrands and lighter refreshes that modernize your look while keeping the equity you’ve already built.
Do you provide brand guidelines?
Yes. You get a clear guideline document so your team and any partner can use your brand correctly and consistently.
How long does a brand project take?
Most brand projects run 3 to 6 weeks depending on scope, from discovery through final files and guidelines.
Do you also do the website and marketing?
Yes. We can take your new brand straight into your website, social, and campaigns, so everything is consistent from day one.
Branding & Identity

Ready to build a brand that sticks?

Book a free call. We’ll look at where your brand stands today and what it would take to make you look established and unforgettable.

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