Tool guide: AI visibility
Track how AI talks about your brand, with Semrush
ChatGPT, Gemini, Perplexity and Google’s AI Overviews now answer the questions your buyers used to type into Google. Semrush’s AI Visibility Toolkit shows whether those answers mention you, how they describe you, and who they name instead.
Disclosure: Digital 6ix is a Semrush affiliate. If you sign up through our links, we may earn a commission at no extra cost to you.
Illustration of what AI visibility tracking looks for. Not Semrush’s interface.
- Tracks answers from
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
- Google AI Mode
The short answer: The AI Visibility Toolkit is part of Semrush One, which combines Semrush’s SEO and AI visibility tools in one subscription. It tracks how your brand appears across ChatGPT, Gemini, Perplexity, and Google’s AI Overviews and AI Mode. New accounts can try Semrush One free for 7 days.
Six parts, three questions
What the AI Visibility Toolkit tracks
Together, the six parts answer three questions: are you in the answer, how are you described, and who is named instead.
Visibility Overview
Benchmarks your overall presence in AI answers with an AI Visibility Score.
Competitor Research
Compares your AI visibility with the competitors you choose.
Prompt Research
Finds the questions people ask AI in your category. Think keyword research, for AI.
Brand Performance
Shows your share of voice and the sentiment of how AI describes your brand.
Prompt Tracking
Checks your visibility daily for the prompts that matter most to your business.
AI Search Site Audit
Flags technical issues that stop AI crawlers from reading your site.
Platform coverage varies by report. AI analysis reports cover Google AI Overviews, AI Mode and ChatGPT. Brand Performance covers Google AI Mode, ChatGPT, Perplexity and Gemini.
Inside the toolkit
See the toolkit
Screenshots from Semrush’s AI Visibility Toolkit.
Once a month
A simple monthly routine
A tool is only useful if you look at the same things every month. Here is a routine that fits the toolkit.
- 1
Start with your buyers’ questions
Use Prompt Research to find what people ask AI in your category, and add the prompts that match what you sell to Prompt Tracking.
- 2
Check whether you’re in the answer
Visibility Overview and Competitor Research show how often you appear, and which competitors AI names instead.
- 3
Read how AI describes you
A mention only helps if the description is right. Use Brand Performance to see sentiment, then read the answers themselves. Here’s why the description matters more than the count.
- 4
Fix what blocks AI crawlers
Run the AI Search Site Audit and fix the issues that stop AI systems from reading your pages. Then check that your site structure is clear: here is how.
- 5
Re-check every month
AI answers change as models update and new content is published. Compare the same prompts month to month and look for the trend, not a single result. How to measure AI visibility when answers keep shifting.
Pick your level
Which option fits you
Not everyone needs a paid tool on day one. Pick the level that matches where you are.
Free first look
Radar scan by Digital 6ix
See whether AI recommends your business, who it names instead, and three quick wins to fix it. No sign-up. No email.
Run my free Radar scanTrack it yourself
Semrush One
Semrush’s SEO and AI visibility tools in one subscription. The Starter, Pro+ and Advanced plans track 50, 100 or 200 prompts. New accounts get a 7-day free trial.
Start your free Semrush trialAffiliate link. We may earn a commission.
Have it done for you
Digital 6ix
We do the work that gets businesses named by ChatGPT, Perplexity and Google’s AI, supported by SEO, social media, digital PR and web design.
Book a free strategy callWorth knowing
What to know before you buy
It measures, it doesn’t fix. The toolkit shows where you stand. Changing what AI says still takes work on your website, your content and the sources that mention you.
AI answers vary. The same prompt can return different answers between runs and between tools, so judge trends over weeks, not single results.
Prompt limits depend on your plan. Semrush One’s Starter, Pro+ and Advanced plans track 50, 100 or 200 prompts. Start with the prompts closest to what you sell.
The standalone toolkit has no free trial. If you want to test AI visibility tracking before paying, the Semrush One trial is the way in.
Questions
Frequently asked questions
Does Semrush have a free trial?
Yes. New accounts can try Semrush One free for 7 days, with limited features. The standalone AI Visibility Toolkit does not include a free trial.
Which AI platforms does Semrush track?
Semrush One tracks brand visibility across ChatGPT, Gemini, Perplexity, and Google’s AI Overviews and AI Mode. Coverage varies by report.
What is Semrush One?
Semrush One combines the SEO Toolkit and the AI Visibility Toolkit in a single subscription, covering visibility on both search engines and AI platforms.
Do I need a paid tool to check my AI visibility?
No. You can ask ChatGPT, Perplexity, Gemini and Google the questions your buyers ask and read the answers, or run our free Radar scan. A tool like Semrush helps when you want to track the same prompts over time.
Does Digital 6ix earn money from Semrush?
Digital 6ix is a Semrush affiliate. If you sign up through our links, we may earn a commission at no extra cost to you.
See how AI talks about your brand
Start with the free Semrush trial, or get a quick read on your AI visibility with our Radar scan first.
Disclosure: Digital 6ix is a Semrush affiliate. If you sign up through our links, we may earn a commission at no extra cost to you.