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Google Maps Case Study

Case Study · Google Maps / Local SEO

Same business. Same budget. Triple the calls.

This Google Maps case study from Toronto shows how Digital 6ix tripled a local cleaning company’s phone calls through Google Business Profile optimization, moving them from page one into the top-3 map pack, with no increase in ad spend.

Client
Cleaning Company (Toronto)
Industry
Local Services
Services
Google Business Profile, Local SEO
Timeframe
Within 90 days
The Challenge

Great service, hard to find nearby.

A Toronto cleaning company was doing good work but losing local searches to competitors. When customers searched “near me,” the business was not showing up in the Google Maps results that drive phone calls. They wanted more calls from local, high-intent searches, without spending more on ads.

  • → Low visibility in the Google Maps local pack
  • → An underused, unoptimized Business Profile
  • → Inconsistent local citations and NAP details
  • → Few calls coming from “near me” searches
  • → A goal of more calls with no extra ad budget
The Strategy

A Google Business Profile, engineered for calls.

We ran a focused Google Business Profile optimization built to earn trust, stay active, and convert searchers into callers.

1
Complete and optimize the profile
Accurate, consistent NAP details, the right primary and secondary categories, and a keyword-relevant business description, the relevance and trust baseline Google looks for.
2
Build strong local citations
Clean, consistent listings across trusted directories, with matching categories and details, so Google can verify the business is legitimate and established.
3
Generate and respond to reviews
Consistent review requests and prompt, professional responses to every review. Reviews are one of the strongest local ranking and conversion signals.
4
Post, promote, and add clear CTAs
Weekly updates and offers with local keywords and strong call-to-action buttons (call, book, get a quote) to keep the profile fresh and drive direct contact.
5
Track insights and refine
We monitored GBP Insights and GA4 to see which actions drove calls and directions, improved mobile tap-to-call, and A/B tested cadence and offers month over month.
The Results

More calls, more visits, same budget.

3x
Phone calls from Google Maps
2.5x
More website visits
Top 3
Google Maps pack, up from page one
$0
Increase in ad spend

When a business looks credible, active, and local-friendly online, Google rewards it, and customers call. Ranking higher on Google Maps is not about ads alone. It comes down to trust, consistency, activity, and conversion readiness.

The Proof

Straight from Business Profile Insights.

Google Business Profile Insights dashboard showing roughly 300% growth in phone calls for the Toronto cleaning company.
Google Business Profile Insights: phone call growth after optimization
What Made It Work

Trust and consistency, not more ad spend.

This was not about buying visibility. By making the profile accurate, active, and conversion-ready, and keeping it that way, we turned local “near me” searches into real phone calls. When the fundamentals are right, Google rewards you and your customers do the calling.

FAQ

Google Maps growth, answered.

What is Google Business Profile optimization, and why does it matter for Toronto businesses?+
It is the process of enhancing your Google Business Profile to rank higher on Google Maps, so your company appears in top local results. For Toronto businesses, that means more visibility when customers search “near me,” which directly translates into more calls and customers.
How does Google Business Profile optimization increase phone calls?+
By optimizing your profile, using local keywords, encouraging reviews, and adding click-to-call buttons, we make it easier for potential customers to find and contact you instantly. Done strategically, many of our clients have seen up to 3x more calls.
How long does it take to see results?+
Most local businesses start noticing measurable improvements in 2 to 4 weeks, with major call and visibility growth within 90 days. The exact timeline depends on how competitive your niche and location are in Toronto.
What types of businesses benefit most?+
Any local or service-based business, such as restaurants, spas, salons, clinics, real estate agents, cleaning companies, or fitness studios. If your customers search online before visiting or calling, GBP optimization helps you win more of those local searches.
How do reviews impact Google Business Profile ranking?+
Reviews are one of the strongest ranking signals for local SEO. Consistent positive reviews and timely responses tell Google your business is trusted and active, helping you rank higher on Google Maps and attract more calls.
How can I get started?+
Book a free consultation with Digital 6ix. Our team will audit your current Google Business Profile and share a customized plan to increase your calls, clicks, and local visibility within 3 months.

Let’s turn searchers into callers.

If your customers are searching “near me,” we can help you win those calls. Let’s look at your Google Business Profile.

Book a Free Strategy Call →