7x More Leads in 8 Months for a SaaS Brand
Craze came to us with a strong product and a quiet inbound pipeline. Eight months later, 86 leads land every month, and when people ask ChatGPT, Google’s AI, or Gemini about their space, Craze is part of the answer.
The starting point
Before the first article, a map
Craze is a SaaS company with big content ambitions and a budget that didn’t match them. So we didn’t start by writing. We started by working out exactly where the traffic, the authority, and the leads would come from, and packed it all into a 90-day plan everyone could hold us to.
The proof : AI search
From invisible to quoted by AI
Before October 2025, AI tools simply didn’t know Craze existed. We wrote every piece so a machine could lift a clean answer from it: plain structure, direct explanations, schema underneath. Nine months on, Craze shows up in answers on ChatGPT, Google AI Overviews, AI Mode, and Gemini.
The method
What we actually did, in order
Start with the questions buyers actually ask
Instead of a flat keyword list, we grouped everything buyers search for into themes before a word was written. That way Craze could own the big terms in its space and still pick up the smaller, specific searches that tend to turn into actual customers.
Build neighbourhoods, not one-off posts
Every theme got one big cornerstone page surrounded by shorter pieces that all point back to it. Google reads that shape as genuine depth, and a reader who lands on any one article has an obvious next step instead of a dead end.
Two speeds of writing
The publishing goal was bigger than the budget, so we ran two lanes. AI helped draft the simpler pieces, which kept volume up and costs down without cutting corners on quality. The pieces that mattered most, the deep guides and anything needing real expertise or a human voice, were written entirely by people.
A calendar nobody was allowed to miss
Every article walked the same path: draft, internal check, edit, final sign-off. Publishing on a steady rhythm, rather than in bursts followed by silence, is boring, and it is exactly what makes organic growth compound.
Earn links that mean something
New content needs trust behind it, so we went out and earned it: 40+ backlinks from strong sites, averaging DR 62, won through outreach and PR rather than bought placements. That authority is what let fresh pages climb quickly.
112 pieces, none of them filler
Over eight months we shipped 112 articles, from first-touch blog posts to the detailed guides someone reads right before choosing a vendor. Each one spoke to a real problem Craze’s prospects have and walked them a step closer to buying. And before anything went live, it had to clear a Surfer score of 75+, our bar for content that can genuinely compete on page one.
How we worked together
Every two weeks, same call. One board, no surprises.
A standing call, every two weeks
Every second week we sat down with the Craze team, looked at what the numbers were saying, and decided together what to double down on and what to drop. When something needed to change, it changed that sprint, not next quarter.
Everything on one ClickUp board
Craze could open ClickUp on any given day and see every task, who owned it, and where it stood. No status-update emails, no guessing. That transparency is a big part of why things moved as fast as they did.
Good to know
Frequently Asked Questions
How long did this take?
Eight months from kickoff to seven times the monthly leads. The AI visibility took about nine months to build, starting from zero before October 2025.
Did AI write the content?
Some of it helped, and we’re upfront about that. AI drafted the simpler pieces so the budget stretched further, while the important ones were written entirely by people. Either way, nothing published without going through the same human editing pipeline and clearing a Surfer score of 75 or higher.
How much content did this take?
112 articles over eight months, everything from light introductory posts to the deep guides people read just before they buy, all organized around cornerstone pages so the work builds on itself.
Where did the links come from?
We earned more than 40 of them from strong sites, averaging a Domain Rating of 62, through outreach and PR. None were bought.
Could this work for my SaaS?
The playbook travels well: map the themes, publish on a rhythm, earn real links, and write so AI tools can quote you. How it applies to your market is what we’d figure out together on a call.
Want AI to mention your name too?
Tell us where your leads come from right now. We’ll show you honestly how far you are from where Craze is today, and what it would take to get there.
