App Store Optimization · Toronto
Get your app found on the App Store & Google Play.
App stores are search engines, and most downloads start with a search inside them. App Store Optimization (ASO) gets your app ranking for the terms your customers actually use, and turns listing views into installs.
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What is ASO?
App stores are search engines. Most downloads start with a search.
App Store Optimization is the practice of improving your app’s visibility and conversion inside the App Store and Google Play. It is how your app gets found when someone searches for what you do, and how a listing view becomes an install.
It works like SEO, but for app stores: the right keywords, a listing built to rank, and creative that earns the tap.
Where app downloads come from
What’s included
Everything your listing needs to rank and convert.
Keyword Research & Optimization
The exact terms your customers search, mapped to your title, subtitle, and metadata.
Store Listing & Metadata
Title, subtitle, keyword field, and description optimized for ranking and clarity.
Creative Assets
Icon, screenshots, and preview video designed to earn the tap and the install.
Ratings & Reviews Strategy
More reviews, better responses, and a higher rating that lifts both rank and trust.
Conversion Rate Optimization
Turning listing views into installs with tested messaging and visuals.
Tracking & Iteration
Keyword ranks, impressions, and install rates, reported and improved every month.
How it works
A clear path from invisible to installed.
1
Audit
We review your current listing, keywords, ratings, and how you rank against competitors on both stores.
2
Keyword strategy
We find the searches worth winning and map them to your title, subtitle, and metadata.
3
Optimize listing & creative
We rewrite your metadata and sharpen the icon, screenshots, and preview video.
4
Launch & test
We publish, then test variations of copy and creative to lift your conversion rate.
5
Measure & iterate
We track ranks and installs, and keep refining the listing every month.
Why Digital 6ix
Search everywhere, including the app stores.
A search-everywhere focus
We optimize for how people find you today: Google, AI answers, and app stores, not just one channel.
Both stores, done right
The Apple App Store and Google Play each have their own ranking rules. We optimize for each.
Data-driven, not guesswork
Decisions based on real keyword and conversion data, and reported in plain English.
Toronto team, no black box
A local team, clear monthly reporting, and month-to-month flexibility.
Questions
App Store Optimization, answered.
What is App Store Optimization?
ASO improves how your app ranks and converts inside the App Store and Google Play, so more of the right people find and install it.
How is ASO different from SEO?
SEO is for Google and websites. ASO is for app stores. The idea is the same, get found in search, but the ranking factors, keywords, and creative are specific to each store.
Which app stores do you cover?
Both the Apple App Store and Google Play. Each has different rules and fields, and we optimize for each.
How long until I see results?
Keyword and ranking changes often show within a few weeks. Meaningful, stable growth usually builds over 2 to 3 months as the store learns and reviews grow.
Do you create the screenshots and icon?
Yes. Creative is part of ASO, so we handle the icon, screenshots, and preview video, or work with your existing assets.
Can you help a brand-new app with no downloads?
Yes. A clean, well-optimized launch listing is one of the best times to do ASO, before your rankings and habits are set.
App Store Optimization
Ready to get your app found?
Book a free ASO audit. We’ll show you where you rank, where you’re losing installs, and the fastest way to climb.
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