Keyword Tool Approach Customer Conversation Approach Shows search volume Reveals buying language Updated on a delay Real-time from live conversations Industry terminology Customer’s own words High competition terms Low-volume, high-intent phrases Frequently Asked Questions
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TL;DR: The Toronto Social Media Opportunity (2026) Strategic Pillar Key Insights & Data Points Primary Source(s) Market Reach 89% of Canadians use social monthly; GTA population is 6.7M+. DataReportal 2025; Statista Discovery Intent 32.9% research brands on social; 26.2% discover products via ads. CanadiansInternet.com (2025) Buying Triggers 1 in 3 buy after seeing a Reel;
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